The Adeler Story

Jorge, along with his wife, Graciela, and his two daughters, Valentina and Wendy, came from Argentina to the United States in 1973. With a passion for colored gemstones that is honed by his background and travels through South America, Jorge and Graciela opened Adeler Jewelers in 1975. Through the years his reputation for creative and exquisite design showcasing unique stones, exotic pearls and ancient coins in one-of-a-kind designs would propel him to open 7 locations on the eastern shore.

As the years went by, Adeler Jewelers became a two generation family business. Valentina graduated from university, went on to attain her Graduate Gemologist degree and joined Jorge and Graciela. Soon thereafter, Wendy graduated from university and completed the foursome team.

In 2001, the family decided to focus all of their energy and talent into their flagship store in Great Falls, Virginia. 20 minutes from the nation’s capital, this two story design showroom features hundreds of custom jewelry pieces designed by Jorge. They are all hand crafted by his skilled and talented master gold and platinum smiths in his on-site workshop.

As the family has grown, the third generation of Adeler’s are already sinking their teeth in the family business. From phoning the clients to let them know that their jewelry work is completed to keeping the glass on the showcases gleaming, the five grandchildren are already involved in learning the trade.


In search of precious stones...
Read more about Jorge Adeler's expeditions.
Custom jewelry design.
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Custom Jewelry Design - if you can imagine it, Jorge Adeler can create it

It seems the word "recycle" has been a bit overused lately. This being said, did you realize that by simply re-fashioning or re-designing a piece of jewelry you are actually "recycling"? One of the virtues of heirloom jewelry is that the component parts, as in the metal and gemstones used, can actually be reused. One of our specialties is not just custom jewelry design but rather custom re-design. So take a look at in that jewelry box and consider what pieces you have that no longer suit your style, are broken or perhaps just need a little updating, and make and appointment. After all, while our design consultations are ALWAYS free of charge, the results can often be priceless.

Adeler jewelry hits the red carpet

Many of Hollywood's most recognized celebrity faces have been spotted wearing custom designed Adeler jewelry everywhere from the Emmys to the Oscars. Stars like Tamara Braun, Kim Kardashian and Katy Perry have made Adeler one of their favorite choices. Check out our celebrity jewelry on the red carpet.